FOR IMMEDIATE RELEASE: June 5, 2023
Contact: Daniela Perez, [email protected]
This campaign launch comes amid the country’s worsening care crisis.
WASHINGTON, D.C. – Over a month after the inaugural ‘Care Workers Can’t Wait Summit’ in Washington, D.C., and following the signing of the Biden-Harris Administration’s historic set of executive orders to approve care affordability and care jobs, Care in Action is excited to announce the seven-figure ‘Care Wins’ campaign. The campaign is an early investment to organize, hear from, and engage with voters across the nation – to shift care into a critical issue this year, next year, and beyond via our robust organizing infrastructure consisting of over 200 organizers in states like Georgia, Nevada, Arizona, and North Carolina.
‘Care Wins’ is amplifying the voices of millions of parents, caregivers, and care workers to form a constituency holding elected officials accountable to meet the growing demand for care. The campaign is designed to raise the profile of the care agenda and invite families across the country into a conversation about building a more robust care infrastructure.
The care agenda – paid leave, childcare, pre-K, aging and disability care, and good jobs and wages for those providing care – has majoritarian support. Still, it has not yet been shaped into a winning issue. Care Wins will coalesce supporters of care policies and help build the constituency – especially Black and brown women – to ensure that elected leaders prioritize the care agenda this year, next year, and beyond.
Care in Action’s seven-figure investment includes a campaign launch video, direct voter contact efforts, and a comprehensive study that will poll constituents coast to coast on how a robust care agenda will impact their future.
Below is a statement from Hillary Holley, Executive Director of Care in Action:
“The need for care transcends every segment of the population. We all, without exception, will find ourselves in need of care or providing care at some point in our lives – many of us already have or do. Every day, a new report shows how rising childcare prices drive people, especially women of color, out of the workforce – or how caregivers are burnt out because they cannot afford care services. Further, care workers – predominantly women of color who are three times as likely to experience poverty than other workers – are experiencing wage theft, burnout, and the absence of essential benefits. They, too, deserve access to the reliable care they diligently provide. Yet, despite overwhelming evidence that highlights the deteriorating care crisis, comprehensive actions remain elusive.
It’s time to put Care into Action. We’re ready for a care revolution.
That’s why we’re excited to launch a groundbreaking, seven-figure effort to ensure #CareWins for our families, economy, resilience, and shared future. #CareWins will amplify the voices of our nation’s working families, caregivers, children, elders, loved ones with disabilities, and care workers who equally deserve the embrace of a robust care infrastructure.
We must upend the narrative that the care crisis is a women’s issue. It’s a societal issue straining individuals, families, and communities in every corner of this country – including those who hold the power to make a difference. Regardless of who you are, you deserve access to care.
Ignoring the care crisis is not an option – it’s time to invest in a transformative care infrastructure that recognizes the universal need for care and support, and #CareWins is the fierce campaign that will get us there.”
We are ready for care to be a galvanizing issue.
The ‘Care Wins’ campaign is ready to reach Black and brown women across the country to get us toward a future with a transformative care infrastructure. Here’s what we know:
Let’s unite behind the voices of families and caregivers and forge a path to ensure that #CareWins sets the stage for legislative wins this year, next year, and beyond. Together, we have the power to create a powerful coalition, driving the transformative theory of change that our shared future demands. Join us in shaping a better tomorrow where care takes center stage.
In addition to Executive Director Holley’s statement, below is a statement from Rohini Kosoglu, Senior Advisor to Care in Action and former Deputy Assistant to the President and Domestic Policy Advisor to the Vice President
“Care is poised for victory in the upcoming elections, thanks to a winning strategy centered around Care in Action’s powerhouse of over 200 organizers. With a strong focus on engaging the hardest-to-reach Black and brown women voters in crucial battleground states such as Nevada, Georgia, and Arizona, the country is well-positioned to secure the wins necessary to enact the Care Agenda.
Care in Action’s exceptional team of organizers, including more than 50 dedicated domestic workers, brings a unique perspective and a deep understanding of the challenges faced by Black and brown women voters, who have historically been underrepresented and underserved. These organizers play a pivotal role in connecting with voters on a personal level, listening to their concerns, and highlighting the importance of the Care Agenda. Their tireless efforts ensure that the voices of those who have been neglected are heard and that their needs are addressed.”
Care in Action is the policy and advocacy home for women who care, working on behalf of more than two million domestic workers and care workers across America. Among the fastest-growing sectors in our economy, domestic workers are also among the most vulnerable and undervalued. As a mostly women and majority women of color workforce, this growing constituency consistently and overwhelmingly supports progressive values in American political life. Learn more at www.careinaction.us.