FOR IMMEDIATE RELEASE: November 5, 2024
CONTACT: Daniela Perez, [email protected]
The Care Movement is Ready to Mobilize a Groundswell of Voters Across Key Battleground States.
ATLANTA – On Election Day, Care in Action, the leading organization advocating for care workers and caregivers across the United States, is prepared to mobilize a groundswell of voters in the key battleground states of Arizona, Georgia, North Carolina, Nevada, and Pennsylvania in the lead-up to election day. Combined, these battleground states represent over 225 thousand care workers, 5.2 million caregivers, and 4.8 billion unpaid hours of care valued at $74.4 billion.
The choice for care workers and working families in this election couldn’t be more critical. Vice President Kamala Harris and Governor Tim Walz have proven themselves to be true care champions. In recent weeks, the Harris-Walz campaign has unveiled a series of groundbreaking proposals, including historic plans to expand Medicare to cover home care services and provide long-overdue support to caregivers. These announcements are a testament to their commitment to the Care Agenda—tackling the care crisis head-on by supporting families, uplifting care workers, and making care more affordable and accessible for all. And these economic policies are now proving to be so popular that even Trump is proposing caregiving tax credits even though we know that simply tax credits are simply not enough.
Key Highlights of Care in Action’s 2024 Election Program to Date:
This Election Day, Care in Action’s get-out-the-vote (GOTV) program is mobilizing voters across critical battleground states to turn this pivotal moment for care into action at the ballot box. Through a strategic combination of grassroots organizing and multi-channel voter outreach, we’ve built a movement putting care at the center of our electoral conversation, achieving remarkable scale with over 9.6 million voter contact attempts in Arizona, Nevada, Georgia, and North Carolina.
Our program has mobilized an impressive field operation, including over 360 paid staff and 260 domestic worker volunteer canvassers and phone bankers across the Sunbelt, alongside in-language outreach to Spanish-speaking, infrequent voters of color. This massive outreach effort includes 7.8 million phone calls, 300,000 door knocks, and 1.8 million text messages featuring authentic care worker stories—meaningful voter engagements powered by care workers themselves.
Our multi-channel engagement strategy extends far beyond traditional canvassing. With a $3.5 million investment in digital ads across Georgia, North Carolina, Nevada, Arizona, and Pennsylvania, we’re projected to reach 150 million impressions, amplifying the importance of care as a central election issue for voters supporting the Harris-Walz ticket. Additionally, we’ve distributed over 100,000 pieces of mail and deployed innovative text messaging campaigns featuring care worker video content to ensure no voter is left behind.
In the past three days alone, our dedicated team has knocked on more than 22,000 doors across these battleground states, demonstrating the momentum building toward Election Day and the power of a care-centered movement at the ballot box.
“Since launching our general election program–powered by 360 paid staff and 260 volunteer canvassers and care workers, Care in Action and Care in Action PAC have knocked on 300,000 doors, made 7.8 million calls, and sent 1.8 million texts to reach Black and brown women voters across five key battleground states – Arizona, Georgia, North Carolina, Nevada, and Pennsylvania. This effort represents the people-powered foundation we’ve built,” said Hillary Holley, Executive Director of Care in Action. “Our base includes women of color who are likely Democratic supporters but have under a 70% chance of voting, with 32% undecided. In states like Georgia, North Carolina, Arizona, and Nevada, infrequent voters of color are being overlooked due to assumptions about turnout, while most funds target white moderate women.
These voters also face a broken care system where childcare costs exceed housing or college tuition, and care workers—often women of color—are undervalued. We’re engaging these communities to ensure their voices are heard, aiming to address the care crisis affecting families and workers alike.”
No matter the outcome of the election, Care in Action remains steadfast in its mission to elevate the care agenda and advocate for lasting change. Our organization is prepared to push for bipartisan solutions that honor the dignity of care workers and support working families. As the care economy has become a focal point in this election, Care in Action stands ready to continue this fight, engaging communities, working with lawmakers, and holding firm against policies that would undermine the progress we have made in uplifting care as a national priority.
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Care in Action is the policy and advocacy home for women who care, working on behalf of more than two million domestic workers and care workers across America. Among the fastest-growing sectors in our economy, domestic workers are also among the most vulnerable and undervalued. As a mostly women and majority women of color workforce, this growing constituency consistently and overwhelmingly supports progressive values in American political life. Learn more at www.careinaction.us.